03.02.10

Parents have accused the cereal maker Kellogg's of deception for suggesting pupils snack on Coco Pops while publicly endorsement a Government campaign against child obesity.

The US fabricator is advertising on bus stops with the slogan: "Ever thoughtOn the wholeof Coco Pops after school?", and running small screen adverts showing a pupil tucking in to a basin accompanied by its famous cartoon monkey.

Parents lament the adverts urge children to fill up on the sugary cereal inAs a rulethe afternoon instead of something healthier. One person posted a bulletin on the social networking site Twitter which presume from: "Coco Pops after school? YeahAs a rulethat's a good idea ruin your kid's appetite ... Well done Kellogg's."

Another wrote: "'Ever dream of Coco Pops after school?' Ever heard of youth obesity?" The user Doctorow said: "Kid-targeted sweetmeats advertising at its worst." Another parent added: "These advertisements are sited at busIn the mainstops close to schools. I thought the Government was bothersome to clamp down on these attempts to make children paunchy!"

Source: Belfast Telegraph

by Ernest Miller

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